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Trust · 4 min read · 20 Aug 2026

How to Tell If an Indian CBD Brand Is Genuine: A Buyer's Checklist

Cover: Real, or just pretty? - a checklist with three ticks and one cross

The Indian CBD market has a real problem: it is very easy to build a website with good packaging photos and sell something unverifiable. Most "top 10 CBD brands in India" lists you will find are published by CBD brands ranking themselves first. So here is a checklist you can apply yourself, to any brand, including this one.

1. Does the product page state exact cannabinoid content, with a unit?

This is the fastest filter, and a surprising number of Indian brands fail it. "High potency" or "strong" tells you nothing. You want a number and a unit: milligrams per millilitre, or milligrams per unit, or total milligrams in the bottle.

If a brand sells you "Mild / Medium / Strong" with no figures at all, you cannot compare it to anything, you cannot verify a lab report against it, and you cannot work out whether it is expensive.

Cannexia: 315 mg per gummy for Upboost Gummies (3,150 mg per pack), 1,250 mg total in Still Drop's 30 mL, 66.6 mg/mL in Deep Relief Drop, 110 mg/mL in Vijay X Drop, 100 mg/mL in Happy Paws Drop.

2. Can you actually see a lab report — or just a badge?

A logo that says "Lab Tested" is a design element. A Certificate of Analysis is a document with numbers on it. Several well-known Indian brands claim third-party batch testing on every page and have no accessible report anywhere on the site.

Ask for the report for your batch, not a sample report from three years ago. A brand that will not send it is telling you something.

Cannexia: email support@cannexia.com with your order or batch number and we will send that batch's report. What we test for is set out on our Lab Reports page.

3. Is there a real prescription process, or a checkbox?

Vijaya products are supplied in India within the Ayurvedic medicine framework, and that means a prescription from a registered practitioner. If a site sells you a cannabis-derived product with nothing more than a "I confirm I am over 18" tickbox, the supply chain is not what it should be.

The test is whether an actual person speaks to you before dispatch.

Cannexia: a registered Ayurvedic doctor calls you after checkout, free with every order, and issues a prescription before your parcel leaves. Details in how the consultation works.

4. Does the brand tell you who its doctors are?

"Doctor-led" and "doctor-formulated" are easy phrases. Named practitioners with stated qualifications are harder to fake. Some of the better Indian brands publish a full panel with degrees. Look for that.

Related: does the brand's consultation only ever end in a sale? A consultation that cannot conclude "this isn't right for you" is not a consultation.

5. Is the licensing specific, or decorative?

A row of certification badges in the footer with no numbers and no verification links is decoration. Ask what the licence actually is, and who holds it. Ayush approval, GMP certification and lab testing are three different claims about three different things — a brand that blurs them is either careless or hoping you will not ask.

Also worth knowing: GMP certification is about the facility, not the product. It means the manufacturing process is controlled and batches are traceable. That is genuinely useful, but it is not the same as the product having been tested.

6. Does the copy make medical claims it should not?

This one is counter-intuitive. A brand promising to "cure anxiety", "treat arthritis" or "reduce seizures" looks confident, but in India those are claims a wellness product is not permitted to make. A brand making them is either not being advised properly or is willing to say anything.

Careful brands say "supports", "helps" and "formulated for", and point you to a doctor for anything specific. It reads as less exciting. It is a better sign.

Two more practical checks

Is there a working phone number and a human on it? Ours is +91 7042295222, on WhatsApp too, Monday to Saturday 10:00 AM to 7:00 PM.

Is the returns policy stated plainly, including what is not covered? Ours: orders cannot be cancelled or refunded once confirmed, and replacements are for wrong, damaged or defective items, requested within 24 hours of delivery with an unboxing video. Not the most generous policy in the world — but it is stated, and it is the same one we apply.

Why we are handing you a checklist that we could fail

Because the credible information gap is the actual problem in this category in India, and because you will apply the checklist to us anyway. We would rather you did it properly.

Questions: support@cannexia.com · WhatsApp +91 7042295222.

Adults only. This article is general information, not medical advice. See our Medical Disclaimer.